Posts Tagged: Industry

Most independent artists and music enthusiast wants to get a head start of what the music world is all about. While there are still some events, updates, issues and review, existing in the music industry, there is no doubt that any independent artist interested in music can be heard and known as long as they know how to play well in the industry. Some express music creativity for fame, while others do it as a hobby. Whatever their intentions are, independent artists do their craft as a general expression of themselves. They will be heard if they know the world on how their craft works and how they can survive.

There are many avenues for one’s music creativity. Most of which are provided not only for work but also for entertainment such as theaters, movies, or as independent performance. There are certain groups who accommodate one’s creative expression and when good, it creates popularity. Most independent artists search for these opportunities wherever they can find. Independent artist can do well in the competitive world of artistry when they are equipped with knowledge on how to go about with selling their expressions and capturing the interests of the public.

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During The Pirate Bay trial, the music industry placed the blame for the decline in their revenues squarely on the shoulders of file-sharers. Their logic is clearly flawed, but it could sway the verdict if no alternative explanation is presented. So, if piracy isn’t to blame, then what is *actually* killing the music industry?

According to Per Sundin, CEO of Universal Music, the decline in music revenues in the past 8 years can be fully attributed to illegal file sharing. If this were actually true, many of us might even respect his decision to go after pirates as fiercely as the music industry is doing right now. However, the past 8 years have seen a lot more changes in the landscape of home entertainment than Per Sundin would like to admit, and some of those changes have had a massive impact on music profitability – much more so than any amount of piracy.

Let us refresh our memories and take a look at what actually happened during and just before the past 8 years:

1. First, the explosive rise of computer and console gaming. This competitive ‘third element’ has appeared in the entertainment landscape, beaten both music and movies to the curb and taken a huge cut out of the music industry’s revenues. Consumers don’t have infinitely-deep pockets, and billions of ‘recreation dollars’ that used to go almost exclusively to music, are now going into gaming.  Read more...